Hi, I am Rubina
As a freelance Insights & Innovation specialist I connect the dots between business goals and user needs. Because who doesn't love a win-win solution?
I am here to bring human stories to life and transform them into impactful business opportunities
I am here to help you…
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I’m here to help you find the optimal positioning for your product.
Gain a deep understanding of what drives the behaviour and needs of your target group. Get concrete advice on how to make your product or service truly resonate and stand out. -
I’m here to help you map the current and desired user experience for your product or service.
Get a visual representation of what moments matter to your customers and how to effectively increase engagement and satisfaction. -
I’m here to help you develop relevant products and services for years to come.
Get a detailed understanding of emerging trends and how they are shaping the needs of consumers. Get concrete advice on how to translate these trends to your your specific portfolio in a meaningful way.
Expertise
Qualitative Research
1-1 Interviews | Focus Groups | Online Communities | Observations | Online and F2F
Service Design
Journey Mapping (Consumer/Employee/ Patient) | Blueprinting | Experience Mapping
Innovation
Business Model Innovation | Value Propositions | Concept Development | Trends & Semiotics | Workshop moderation
