After my studies Business Administration (Bsc) & Management of Innovation (Msc) I committed myself to the world of customer-lead innovation.
Over the past 7 years I have taken on various roles as innovation consultant, service designer and market researcher. These worlds came together in harmony in my latest role as Sr. Insights & Innovation Expert at research & innovation agency Beautiful Lives.
My passion lies in fostering closer connections between businesses and the people they serve.
I am available for stand-alone, freelance projects or to offer flexible support to your Insights / CX / NPD team.
About my work
Previous projects
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ABN AMRO & Euronext • Service Optimization
How to make investing more accessible for starters?
I helped uncover key touchpoints that are experienced as make- or break moments for starting investors.
Results
A set of actionable insights and strategic opportunities for ABN AMRO & Euronext. These insights enabled them to develop and refine their communication and support tools, ensuring they effectively engage and retain new investors - ultimately strengthening their brand loyalty.
Methods
• A vibrant online community
• In-depth Interviews with new investors
• Visualized Customer Journey -
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Dr. Oetker • Category Innovation
How to prepare for a new generation of home-bakers?
I helped uncover the latest trends in the world of baking - and how they align with the evolving behaviours and needs of home-bakers.
Results
We developed brand new product and packaging concepts for the baking mix category. Each concept was developed with a focus on the consumer context, enabling us to create solutions that truly resonate on both a practical and emotional level.
Methods
• Trend Research
• Focus groups
• Ideation Workshops -
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DUFAS • Podcast 'Why don't the Dutch invest?'
How can the financial sector make investing more accessible to the Dutch?
On the initiative of DUFAS (Dutch Fund and Asset Management Association) I co-hosted a podcast together with journalist and author Sander Heijne (a.o. ‘Fantoomgroei’). We aim to challenge and inspire the financial sector to become more accessible and foundational for those that are looking to build their financial future.
This podcast is built around the insights of my research at Beautiful Lives with DUFAS and Amundi asking the question: how do the Dutch build towards their financial future - and why is investing often overlooked?
Listen now! (Dutch) -
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NS • Service Optimalization
What should the trainstation of the future look like?
I helped identify key needs of travellers and visitors at train stations today and for years to come
Results
A set of 5 future-proof Opportunity Areas for NS to use as a blueprint for the development and improvement of train stations. Each opportunity area offers concrete insights that help drive customer satisfaction and informs station ratings.
Methods
• In-depth focus-groups
• Co-creation sessions with travellers
• Projective and creative assignments
